Author Archives: PRSSA Innovations

About PRSSA Innovations

Active Leader. Problem Solver. Multi-tasker. Coffee Drinker.

How to Turn an Internship into a Job

Many of us are already beginning to prepare for final exams, share our summer plans with one another and soak up every minute with friends until we all go our separate ways for the summer break.

Many of us, within any major, will be spending our summers working hard at an internship. The question is, how do we maximize our time at our internships? How do we practically show our supervisors we are passionate about their company and what they stand for? How do we work at our internships to pave a way for a job opportunity in the future?

Here are three tips to maximize your internship experience this summer:

Be on Time

This may sound cliché, but being on time will show you care, you are organized and you are responsible. Your supervisor will notice this and it will speak volumes on your character. Always be on time.

Be a Learner

College students, never stop learning. Having a humble and teachable attitude will be attractive to employers. Public Relations is ever evolving. Be willing to adapt to new ideas and approaches. And always remember, it is ok to ask questions at your internship!

Say “Thank You”

At the end of your internship, remember to give a thank you token to your supervisor and/or coworkers. This could be as simple as a note thanking them for the opportunity to learn from them and present this opportunity for you. Take initiative to go over and beyond to show your gratitude for the experience. Never take any opportunity for granted.

These are just three of the many ways you can maximize your internship this summer! Stay calm, cool and collected folks! You will all do an amazing job this summer!

Let us know how you will be spending your summer! We would love to hear from you!

Jump-Start Your Career









As graduation approaches, seniors are in the process of interviewing with companies to land that first job after college. This is an exciting yet nerve-racking time for many. I would love to give you three ways to jump-start your career right now no matter what year you are in college.


It is never too early or late to get involved in Liberty’s Public Relations Student Society Chapter. Receive real-life advice from Public Relation professionals as well as hands on experience through Innovations. PRSSA is not only great practice for your future job, but also looks great on a resume.


Yes, that “s” is on the end of internship for a reason. You may only be required to do one internship for graduation requirements, but I encourage you to do more than one if possible! Public Relations is a broad field that allows professionals to practice many different kinds of PR. Are you interested in sports, fashion, law? Internships give you the opportunity to explore what you are most passionate about as well as networking opportunities for future jobs.

Who Are Your Friends?

What do I mean by the above question? Glad you asked. Start by asking your friends what they are interested in doing in the future. For example, I have a friend who would like to own his own fitness gym one day. Because of technology, I could start running social media accounts for him now to promote his name and brand. I could create a website for him in order to expose him to the public eye. Think big with your friends! Work with one another to accomplish each other’s dreams starting now!

I am by no means an expert, but these are three simple yet profound ways to jump-start your career right now! Now get out there and get involved! Tell us how you have jump-started your career!

Own Your LinkedIn Page


LinkedIn-LogoHow do we as college students brand ourselves in a unique way that we catch our dream job’s eye? This is a great question to ask when building your resume, networking with employers, or creating a LinkedIn account.

A question that often arises when creating a LinkedIn account is, “What information should I put in my summary section to make me stand out?” Let’s answer this together in practical steps.

Find Your Writing Style

First, you must decide if they want to write in first or third person. Forbes states, “Either is acceptable – it’s a personal choice. Put yourself in a creative place – literally and figuratively so you can produce your best work.”

Always remember to be yourself. Employers appreciate authenticity even in a LinkedIn summary.

Develop Your Brand

Who are you? What makes you unique? Think of a tagline that embodies the story of who are you as an individual. This will help create a narrative about you that will be compelling to employers who read your summary.

Include a Call To Action

Be direct and precise on how employers reading your summary can get more information about your brand, your hard work and your talents.

Remember, have fun and bring your brand to life with the perfect LinkedIn summary!

Presidential Advice from Senior Kristen Gorsuch

I remember walking into my very first PRSSA meeting my freshman year. I looked at all the executives at the front of the room and never would have thought I would become one. Even with my lack of knowledge, experience, and confidence, for some reason God chose to use me and place me in a position outside of my comfort zone. It has been an amazing experience to lead PRSSA and be a member of a chapter that is thirsty to grow and learn.

I think one of the most appealing aspects of being a PRSSA member is getting a chance to get hands-on experience in our student-run firm, Innovations. My junior year, I was involved in planning the Special Olympics Virginia Polar Plunge. I gained experience writing a press release, visiting businesses to get donations, and working with a team to put on a fundraising event. Innovations allows students to put what they learn in the classroom into practice.

I have 3 pieces of advice to current and future PRSSA members:

1. Run for an executive position
There are 8 executive positions and each of them offer amazing ways to use your skills. Your future employers will love to see on your resume that you took the initiative to go above and beyond by being a leader.

2. Network

When you are a member of PRSSA, you will get to meet many professionals in the field of public relations. Innovations also gives you the opportunity to work for professionals and glean off of their experience. Take advantage of this time to network with them. Ask for their business card, connect with them on LinkedIn, ask them questions, etc. You never know…one day they could offer you a job!

3. Get involved in one of Innovations’ accounts
Each semester Innovations has at least 3 clients they are working with such as HIS Vision, Special Olympics Virginia, Club Sports, and more. Pick an account and get plugged in!

Interviews for Internships

Hello my PR enthusiasts,

Summer 2014 is almost here. Many students like myself are hungrily searching for that specific internship that we want. Not only are students looking for internships but they are preparing to NAIL that first interview! I am writing this blog to give you some real world advice and tell you the do’s and don’ts during the interview process.

I recently had an interview with Meet The Press, which has been the longest running television program on T.V. It is a politically based news show that airs every Sunday morning. Coming into this interview as a Sophomore in college was nerve racking. However when preparing for an interview, you want to enter knowing as much as you can about the company (especially if that is where you want to work). And TRUST me they played hard ball. Meet the Press doesn’t play any other way. So KNOW YOUR STUFF.

– I cannot emphasize how important it is to know everything you can about the place you are interning for.
– Know HOW and WHEN the company was founded.
– Know the past and present leaders
– Most importantly know the companies goals and their message
– Show that you can contribute to ideas and have examples of how you can contribute.
– Constantly keep in touch with whatever company or network you are applying for.
For example:
Question from Meet The Press: If you were producing the show next week who would you have on to discuss the Ukraine situation?
Answer: I answered Hillary Clinton because I knew the previous Sunday they interviewed Secretary of State John Kerry on the same subject.

– Know recent changes or recent news that has happened in the organization. Recent can include the past six months!
For example:
Question from Meet The Press: Who did you enjoy the most on the show the past six months excluding Kerry from last weekend.

Answer: A good answer to this question would be someone obviously other than Kerry, however John Kerry has been on Meet The Press multiple times. He could be a possible answer… however Newt Gingrich or Benjamin Netanyahu would be a wiser choice because it shows you have watched the show more than once. It comes back to knowing the place you want to intern for. DO NOT just focus on news from them the past two weeks but focus on their past history as well.

** It is more important to give a confident answer even if you may not think it is the best answer. Giving an answer without hesitation will set you apart from those who allow nerves to control their emotions and answers.

– Show an interest in the company and ask questions about the internship and about the company.

-Because when you show an interest in the company’s cause they will show an interest in you. These places you are applying for are looking for passion and a very hard work ethic.
-Showing your love for the company and the work they do will help set you apart from other interns.

– There are duties that are normally listed under the internship you apply for. Make sure to clearly state that the duties outlined with in the internship responsibilities align with your personal goals.
– When you show them you know what they expect from you and more importantly that you can accomplish it, makes your chances of earning that spot easier.
– Make sure you make these goals attainable. NEVER exaggerate when in an interview about your skill set. Be honest, but highlight your strengths without being cocky.

3. After the Interview
– After EVERY interview hand write a thank you! This makes a difference in how you will be remembered, whether you get the internship or not, this will set you apart from those who chose not to write or send an electronic thank you note.


– It shows your professionalism as well as character. It shows the employers you understand that they took time out of their day to give you a chance. They chose you to possibly represent their company and you want to make sure you leave a lasting impression. Again if you do not get the internship they could still be a possible employer for the future.

Example thank you:

Thank you for taking the time to discuss the internship opportunity with me yesterday. The job seems to align with my goals and skills. I have a strong desire to work for you and look forward to hearing from you regarding this position.

Kindest regards,

Lauren Creekmore

If you have any questions regarding an interview you are up for please don’t hesitate to ask! Stick with our blog we have some new clients this fall and exciting events happening in the near future for PRSSA!