What We Do

Innovations is a student-run public relations firm that is nationally affiliated by PRSSA. The firm is part of Liberty University’s chapter of PRSSA, and it gives students professional experience in a real-world setting.

Innovations performs pro-bono public relations work, which benefits local non-profit and for-profit organizations, which is executed in the following ways:

Plan
Analyze our clients’ PR needs
Conduct research among our clients’ publics
Formulate specific objectives
Propose innovative and creative strategies
Organize special events

Promote
Design ads, fliers, posters, brochures, etc.
Produce informational videos
Create buzz and positive word-of-mouth
Encourage businesses to partner with and sponsor non-profit organizations

Publicize
Use social media to create awareness and connections
Write news and feature releases
Pitch stories to local media
Compile press kits
Create radio and television spots

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